Cambridge House, Auberge Collection - A Virtuoso Preview Property
London, London, United Kingdom · Virtuoso

Launching in February 2027, Cambridge House, Auberge Collection is a new Mayfair destination for Londoners and international visitors alike. The 102-suite hotel and its city-leading amenities will be housed in the historic Georgian mansion at 94 Piccadilly - host to royalty and world shapers since 1756 and home to the legendary ‘In and Out’ Club for more than a century. Reinstating this storied address as the epicentre of London’s social scene, Major's with its ballroom setting and jasmine-fringed courtyard will form the centrepiece of an extraordinary culinary offering by Major Food Group and Auberge Collection. Guests will discover the capital’s most exciting bars, dining, and event…
London’s most storied address reawakens with Cambridge House, Auberge Collection- a Virtuoso Preview Property. This historic landmark is reimagined as the city's most captivating new destination. Set between Green Park and charming Shepherd Market, it balances tranquil retreat with vibrant social energy. Culinary experience is anchored by, destination restaurant Major’s- set within a dramatic Georgian ballroom and open-air courtyard, alongside the Drawing Rooms and signature bars. An expansive three-floored wellbeing sanctuary completes the house.
What you get booking it through us
- Upgrade on arrival, subject to availability
- Daily Full breakfast for up to two guests per bedroom, served in the restaurant
- $100 USD equivalent Resort or Hotel credit to be utilized during stay (Food & Beverage or Spa, excluding minibar and retail; not combinable, not valid on room rate, no cash value if not redeemed in full)
- Early check-in / Late check-out, subject to availability
These are the Virtuoso benefits on file for this property, on top of the hotel's own best flexible rate — not a discount and not a package. How the benefit stack compares to booking direct.
In the know
Auberge Collection's new London Flagship arrives February 2027
The property, in facts
| Where | 94 Piccadilly, London, London, United Kingdom |
|---|---|
| Category | City Hotel |
| Property type | Preview Collection |
| Brand | Auberge Resorts |
| Hotel group | Auberge Collection |
| Rooms | 102 |
| Room types | 1 |
| Nearest airport | London Heathrow (LHR) · 13 miles |
| Advisor programme | Virtuoso |
| Style | Sophisticated |
| Known for | City Life, Local Immersion, Wellness |
Rooms and suites
- More information to come. — More information to come.
In the room
Air Conditioning · Bathrobe · Coffee/Tea Maker · Hair Dryer · Internet Access · Iron/Ironing Board · Mini Bar · Non-Smoking · Safe · Slippers · Turn Down Service
Nearby in the atlas
- 1 Hotel Mayfair — London, United Kingdom
- Brown's Hotel, a Rocco Forte Hotel — London, United Kingdom
- Bvlgari Hotel London — London, United Kingdom
- Claridge's, London — London, United Kingdom
- Corinthia London — London, United Kingdom
- Four Seasons Hotel London at Park Lane — London, United Kingdom